Privacy Policy

PawlyPure operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PawlyPure is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, or purchase, and your past transactions including active subscription details.
• Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
• Pet information including your pet's name, breed, age, weight, and health-related details you provide when purchasing or using our products.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties including advertising platforms and analytics providers.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, tailor, and improve the Services — to process your payments, fulfill your orders, manage your account, arrange shipping, facilitate returns, manage your Wellness Club subscription, and create a personalised shopping experience.
• Marketing and advertising — to send marketing, advertising and promotional communications by email, and to show you relevant advertisements on the Services or other websites, including based on items you have previously purchased.
• Security and fraud prevention — to authenticate your account, provide a secure payment experience, and detect or investigate fraudulent or malicious activity.
• Communicating with you — to provide customer support and respond to your enquiries.
• Legal reasons — to comply with applicable law or respond to valid legal process, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• Shopify — our e-commerce platform provider, who processes data to provide and improve the Services. See Shopify's Privacy Policy.
• Klaviyo — our email marketing platform, which we use to send you order confirmations, subscription reminders, and promotional communications. Klaviyo may collect and process your email address and interaction data in accordance with their own privacy policy.
• Meta Pixel — we use Meta's advertising pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to show you relevant ads. This may involve sharing certain activity data with Meta Platforms Inc.
• Appstle — our subscription management platform, which processes billing and subscription data for Wellness Club members.
• Payment processors — including Shopify Payments and PayPal, who process your payment information securely.
• Shipping and fulfilment providers — who require your name and address to deliver your order.
• Legal and regulatory authorities — when required by applicable law, regulation, legal process, or enforceable governmental request.
• Business transactions — in connection with a merger, acquisition, or sale of assets, where personal information may be transferred as part of the transaction.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, tags, and similar tracking technologies when you visit our website. These technologies help us operate the Services, analyse usage, personalise content, and deliver targeted advertising.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about how we use cookies, see our Cookie Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users without limitation as to its use by us or by a third party.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

We implement reasonable security measures to protect your personal information from unauthorised access, use, or disclosure. However, no security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, including whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right to Access / Know — you may request access to the personal information we hold about you.
• Right to Delete — you may request that we delete personal information we maintain about you.
• Right to Correct — you may request that we correct inaccurate personal information we maintain about you.
• Right of Portability — you may request a copy of the personal information we hold about you.
• Right to Opt Out of Sale or Sharing for Targeted Advertising — depending on where you reside, you may have a right to opt out of the sale or sharing of your personal information for targeted advertising purposes.
• Managing Communication Preferences — you may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. We may still send you non-promotional emails about your account or orders.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit privacy.shopify.com.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. We encourage you to review this Privacy Policy periodically.