120 soft chews / for all dogs / especially senior dogs
Skin, Coat & Immunity
Soothes itchy skin
Quercetin + Colostrum
Strengthens coat & shine
Salmon Oil + Vitamin C
Natural formula
100% natural ingredients
£49.95
£84.95
SAVE
41%
CONTAINS
Colostrum
Quercetin
Salmon Oil
Bromelain
Vitamin C
Probiotic Blend
90-day guarantee
Free shipping
Secure checkout
Natural ingredients
Order
Today
Ships
1–2 business days
90-Day Money-Back Guarantee
Visible Results in 6 Weeks
100% Natural Ingredients
Soothes Itchy Skin from Within
Rated 4.8/5 by Happy Dog Owners
Free Shipping on All Orders
90-Day Money-Back Guarantee
Visible Results in 6 Weeks
100% Natural Ingredients
Soothes Itchy Skin from Within
Rated 4.8/5 by Happy Dog Owners
Free Shipping on All Orders
Real Dogs. Real Transformations.
From dull and itchy
to visibly healthy.
Coat health is one of the most visible signs of a dog's inner wellbeing. These are real PawlyPure customers — their words, their dogs, their results.
Before
After 6 weeks
Coat completely transformed by week 6
Bella · Golden Retriever · 7 yrs
"Her coat is softer than it's ever been"
"Bella had been scratching constantly and her coat looked so dull. Six weeks on PawlyPure and she's stopped scratching, her fur is thick and shiny again. People comment on it at the park."
Jessica M. — Austin, TX
★★★★★
Before
After 4 weeks
Scratching stopped within 3 weeks
Bruno · French Bulldog · 5 yrs
"Finally stopped scratching himself raw"
"Bruno had terrible seasonal allergies — red patches, constant itching, awful skin. Three weeks in and the scratching almost stopped. By week four his skin was clear. Genuinely shocked."
Daniel H. — Denver, CO
★★★★★
Before
After 5 weeks
Shedding reduced significantly
Luna · Border Collie · 6 yrs
"The shedding has reduced dramatically"
"Luna shed so much fur every day it was becoming a real problem. Five weeks in and we're cleaning up noticeably less. Her coat is thicker and has a shine it never had before."
Megan S. — Nashville, TN
★★★★★
3,400+
Wellness Club members
Most members notice visible coat improvement within 4–6 weeks. Coat health is one of the clearest indicators of your dog's internal wellbeing — and one of the first things others will notice.
Get Your First Order →Is your dog showing these signs?
Your dog's skin is telling you
something important.
Skin and coat issues are rarely just cosmetic. They are visible indicators of what's happening inside — nutrient deficiency, immune imbalance, or chronic inflammation. Here's what to look for.
Constant scratching
Scratching without visible fleas or parasites — often an internal immune or dietary response
Dull or brittle coat
Coat that lacks shine, feels rough or breaks easily — a classic sign of Omega-3 and nutrient deficiency
Red or irritated skin
Hot spots, redness or inflamed patches — often driven by seasonal allergens or an overactive immune response
Excessive shedding
Shedding far beyond seasonal norms — often caused by poor coat nutrition and weakened hair follicle health
Flaky skin or dandruff
Dry, flaking skin — frequently linked to poor moisture retention and Colostrum or fatty acid deficiency
Recurring ear infections
Frequent ear issues — often a sign of underlying allergic inflammation or compromised immune defence
Licking paws constantly
Persistent paw licking is a classic allergy response — often triggered by environmental or food-related inflammation
Odour between baths
A persistent skin odour even after bathing — often caused by microbial imbalance and poor immune skin defence
The root cause
Immune imbalance & nutrient gaps
Most skin and coat issues trace back to the same source — an immune system that's overreacting, and a coat that isn't getting the nutrients it needs to stay healthy from the inside
Leads to
The solution
Target both from within
PawlyPure addresses the immune response with Quercetin and Colostrum, nourishes the coat with Salmon Oil and Vitamin C, and supports the gut microbiome — because healthy skin starts in the gut
Root cause 01
Omega-3 deficiency
Most commercial dog foods don't contain enough Omega-3 to maintain healthy skin and a shiny coat — especially in older dogs whose absorption capacity declines with age.
Salmon Oil at 100mg per serving replenishes Omega-3 directly
Root cause 02
Overactive immune response
Seasonal allergies and environmental triggers cause the immune system to overreact — leading to inflammation, itching, hot spots and skin irritation that won't resolve without immune support.
Quercetin + Colostrum calm the immune response naturally
Root cause 03
Poor gut microbiome
The gut and skin are directly connected through the immune system. An imbalanced microbiome drives systemic inflammation — which shows up first on the skin and in the coat quality.
6-strain Probiotic Blend restores microbiome balance at the root
The Formula
6 Ingredients.
One Complete Solution.
Every ingredient is chosen for a specific reason and at a clinically relevant dose. No fillers, no proprietary blends hiding underdosing. Just what your dog's skin, coat and immune system actually needs.
01 · Immune & Coat
Colostrum
The most nutrient-dense ingredient in the formula. Colostrum is the first milk produced after birth — packed with immune factors, growth factors and antibodies. In dogs it strengthens the immune system, reduces allergic skin reactions and directly supports coat density and shine.
02 · Anti-inflammatory
Quercetin
A natural plant flavonoid with powerful anti-inflammatory and antihistamine properties. Often called "nature's Benadryl" for dogs. Quercetin directly targets the immune overreaction that causes itching, hot spots and skin irritation — without the side effects of pharmaceutical antihistamines.
03 · Omega-3 & Shine
Salmon Oil
The most direct route to a shinier, healthier coat. Salmon Oil delivers EPA and DHA Omega-3 fatty acids that nourish the skin barrier, reduce inflammation and give the coat its natural lustre. Most commercial dog food is severely deficient in Omega-3 — this addresses that gap directly.
04 · Digestive Enzyme
Bromelain
A natural enzyme derived from pineapple that enhances the absorption of all other ingredients in the formula. Bromelain also has direct anti-inflammatory properties — particularly effective at reducing skin swelling and irritation caused by allergic responses.
05 · Antioxidant
Vitamin C
An essential antioxidant that supports collagen production — the structural protein responsible for healthy skin elasticity and coat strength. Vitamin C also neutralises free radicals that damage skin cells, and works synergistically with Quercetin to amplify its anti-inflammatory effect.
06 · Gut & Immunity
Probiotic Blend
A 6-strain probiotic blend including L.Plantarum, L.Acidophilus, L.Casei, B.Bifidum, L.Lactis and L.Fermentum — with Prebiotic Inulin to feed the beneficial bacteria. Healthy gut flora is directly linked to healthy skin. An imbalanced microbiome drives the systemic inflammation that shows up as skin problems.
6
Active ingredients
6
Probiotic strains
100%
Natural formula
1
Chew per day
Why PawlyPure
In a crowded market,
what makes us different?
Most skin and coat supplements for dogs rely on a single ingredient — usually Omega-3 — and call it done. PawlyPure targets skin health from three angles simultaneously: immune support, coat nutrition and gut health.
| ✦ PawlyPure | Generic brands | Budget brands | |
|---|---|---|---|
| Quercetin for immune & allergy response | |||
| Colostrum for immune strength & coat density | |||
| Salmon Oil Omega-3 for coat shine | |||
| 6-strain probiotic for gut-skin connection | |||
| Bromelain for enhanced absorption | |||
| No proprietary blend hiding doses | |||
| No artificial flavours or colours | |||
| Visible results within 6 weeks | |||
| 90-day satisfaction guarantee |
PawlyPure is the only skin and coat supplement that targets immune response, coat nutrition and gut health simultaneously — with full ingredient transparency and clinical doses on every label.
Get Your First Order →What to expect
Your dog's transformation,
week by week.
Skin and coat health improves from the inside out — which means results take a little longer than calming supplements, but they are visible, measurable and lasting. Here's the typical journey.
Days
1–7
1–7
Week 1
Foundation building
The probiotic blend begins colonising the gut. Quercetin starts dampening the inflammatory response. No visible changes yet — but the foundation is being laid.
Wk
2–3
2–3
Weeks 2–3
Itch reduces
Most owners notice scratching and licking start to reduce. The immune overreaction is being calmed — less inflammation means less itch. Skin begins to feel less irritated.
Wk
4
4
Week 4
Skin clears
Red patches, hot spots and dry flaky areas visibly improve. The gut microbiome is becoming more balanced — systemic inflammation drops noticeably at this stage.
Wk
5–6
5–6
Weeks 5–6
Coat transforms
The most visible changes arrive. Coat becomes noticeably shinier, softer and thicker. Shedding reduces. Salmon Oil and Colostrum are fully active at this point — others will start to comment.
✦
Month 3+
Full effect
New baseline
Your dog's skin and coat are genuinely healthier from the inside. The immune system is balanced, the microbiome is stable — and the results continue as long as you keep going.
What you'll see
A shinier, thicker coat with noticeably less shedding. Skin that looks clean and healthy — not red, flaky or irritated.
What you'll feel
A softer, smoother coat that feels completely different to the touch — the kind of difference you notice immediately when you stroke your dog.
What will stop
The constant scratching, paw licking and hot spot flare-ups that you've been managing. Not masked — genuinely resolved from the inside out.
2–3
Weeks until scratching noticeably reduces
6 wks
For visible coat transformation
94%
Of members continued after their first order
Best Value
Complete your dog's
daily wellness routine.
Joint support, calm and restful sleep, healthy skin and a strong immune system — your senior dog needs all three. The Complete Wellness Bundle gives you everything in one order, at the best possible price.
Three products that work together — addressing mobility, calm and coat health simultaneously
Save $25 compared to buying individually — every single month as a Wellness Club member
One daily routine, one order, one subscription — as simple as it gets
Covered by our 90-day money-back guarantee — no risk, no forms, no hassle
✦ Complete Wellness Bundle
All Three Products
One daily routine · 3 products included
Advanced Hip & Joint Support
100 soft chews
$59.95
Calming & Stress Relief Chews
120 soft chews
$54.95
Skin, Coat & Immunity Chews
120 soft chews
$49.95
You save vs buying separately
Save $25
Bundle total
Add Complete Bundle — $139.95
$139.95
$164.85
90-day guarantee · free shipping · cancel anytime
Real Owners. Real Results.
What Wellness Club
members are saying.
4.8
★★★★★
from 712 reviews
89% saw visible coat improvement in 6 weeks
91% reported reduced scratching within 3 weeks
94% continued after their first order
★★★★★
Coat completely transformed by week 6
"Her coat is softer than it's ever been"
Bella had been scratching constantly and her coat looked so dull. Six weeks on PawlyPure and she's stopped scratching entirely — her fur is thick, shiny and completely different. People comment on it at the dog park every single week now.
Wellness Club member
★★★★★
Scratching stopped within 3 weeks
"Finally stopped scratching himself raw"
Bruno had terrible seasonal allergies — red patches, constant itching, awful skin. Three weeks in and the scratching almost stopped. By week four his skin was completely clear. Our vet was genuinely impressed with how quickly it worked.
Wellness Club member
★★★★★
Shedding reduced significantly
"The shedding has reduced dramatically"
Luna shed so much every single day it was becoming a real problem in the house. Five weeks in and we're cleaning up noticeably less. Her coat is thicker, has a shine it never had before. This is now a permanent part of her daily routine.
Wellness Club member
90
Day
Guarantee
Guarantee
Risk-free trial
Our Promise
Try it completely risk-free.
You pay nothing if it doesn't work.
We are so confident in our formula that we back it with a full 90-day money-back guarantee. If you don't see a meaningful improvement in your dog's coat, skin or immune health within 90 days, we refund you completely — no questions, no forms, no hassle.
Full refund — not a partial credit or store voucher
No need to return the product — keep it regardless
Contact us once — we handle everything from there
Applies to subscriptions too — cancel before day 90 for a full refund
Common Questions
Everything you need
to know.
The questions we hear most from dog owners considering the Skin, Coat & Immunity Chews — answered honestly.
Join 3,400+ dog owners already giving their dogs the coat, skin and immune support they deserve — starting from just $0.42/day.
Get Your First Order →90-day guarantee · cancel anytime
How quickly will I see results?
Scratching and itching typically begin reducing within 2–3 weeks as Quercetin and Colostrum calm the immune response. Visible coat improvements — shine, softness, thickness — are most noticeable at 4–6 weeks. Full cumulative results, including reduced shedding and consistently healthy skin, are usually seen by month 3.
Can I give these alongside the Hip & Joint or Calming chews?
Yes — all three PawlyPure products are formulated to complement each other. There are no conflicting ingredients across the range. In fact, using all three together as part of a daily routine produces the most comprehensive results — which is why the Complete Wellness Bundle exists.
My dog has seasonal allergies — will this help?
Yes. Quercetin is particularly effective at reducing the immune overreaction that drives seasonal allergy symptoms — itching, hot spots, red skin and paw licking. It works similarly to an antihistamine but naturally, without the drowsiness or side effects. Most dogs with seasonal allergies see meaningful improvement within 2–3 weeks of daily use.
What makes this different from a fish oil supplement?
Fish oil only addresses one part of the picture — Omega-3 deficiency. PawlyPure targets three separate root causes simultaneously: immune imbalance (Quercetin + Colostrum), coat nutrition (Salmon Oil + Vitamin C), and gut health (6-strain Probiotic Blend). A standalone fish oil supplement will improve coat shine but won't address allergic reactions, skin irritation or the gut-skin connection.
Can I cancel my subscription at any time?
Yes — you can skip, pause or cancel anytime through your PawlyPure Wellness Club portal after your first 2 orders. We require a minimum of 2 deliveries on any subscription — this gives the formula enough time to work properly. After that, there are no fees, no phone calls and no minimum commitment. 96% of Skin, Coat & Immunity members continue past their second order — not because they have to, but because the results speak for themselves.
How long does one bag last?
Each bag contains 120 soft chews. At the standard dose of 1 chew per day (dogs up to 50lbs), that is a 120-day supply. For larger dogs (50lbs+) the recommended dose is 2 chews per day, making it a 60-day supply. As a Wellness Club subscriber, your next bag ships automatically before you run out.
Is this safe for long-term daily use?
Yes. All six ingredients are safe for daily long-term use at the doses in our formula. Colostrum, Quercetin, Salmon Oil, Bromelain, Vitamin C and the probiotic strains all have established safety profiles in dogs. We recommend consulting your vet if your dog takes any prescription medications — but for otherwise healthy dogs, daily use is both safe and beneficial.
What if it doesn't work for my dog?
We offer a full 90-day money-back guarantee. If you don't see a meaningful improvement in your dog's skin, coat or immune response within 90 days, contact us once and we'll refund you in full — no need to return the product, no forms, no questions asked.
Still have a question?
Our team is available 7 days a week and typically responds within a few hours.
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